Semakin Anda mengerti, semakin Anda dapat mengambil keputusan untuk memilih layanan SEO terbaik. Ini berlaku untuk perusahaan kecil dan menengah dan perusahaan besar yang ingin mencapai tujuan bisnis mereka masing-masing. Jangan buang uang dengan strategi pemasaran omnidirectional. Berikut tips SEO untuk memahami Teknik dan cara kerjanya
Cara Kerja SEO
1. Crawling dan Indexing
Crawling
adalah proses pemilihan mesin pencari. Misalnya, jika Anda memiliki situs web
baru, mesin pencari akan crawling semua dokumen situs web. Saat crawling, mesin
pencari menerima informasi dan mengaturnya. Hasil dari proses ini disimpan
dalam database mesin pencari yang disebut pengindeksan. Crawling dan
pengindeksan merupakan dua hal yang selalu berhubungan dalam proses SEO mesin
pencarian.
Seperti
disebutkan sebelumnya, robot otomatis yang melakukan proses crawling yang
disebut spider. Setelah mesin telusur menemukan halaman-halaman ini,
selanjutnya mendekripsi kode dan menyimpan potongannya dalam basis data besar
sehingga kueri mesin telusur dapat mengingatnya nanti jika diperlukan.
Kehebatan
mesin pencari ini bisa mengendalikan miliaran halaman yang bisa diakses dalam
sekejap. Gudang luar biasa ini menampung ribuan mesin yang dapat memproses data
dalam jumlah besar dengan sangat cepat. Mesin pencari bekerja sangat keras
untuk memberikan jawaban secepat mungkin untuk memuaskan pencari informasi.
Tips
SEO dan cara kerja juga terkait dengan penghentian semua proses mesin pencari.
Setiap perhentian memiliki dokumennya sendiri berupa situs web, PDF, JPG, atau jenis file lainnya. Mesin
pencari membutuhkan cara untuk crawling untuk menemukan semua pemberhentian
yang sesuai sehingga mesin pencari dapat menggunakan jalur link atau tautan
yang tersedia.
Baca Juga : Pengertian
dan Tipe-Tipe Trafik Organik
2. Mesin Pencari Menyediakan Jawaban
Anda
dapat mengatakan bahwa mesin pencari adalah mesin penjawab. Ketika seseorang
melakukan pencarian online, mesin pencari mencari miliaran dokumen dan
melakukan dua hal yaitu mesin pencari hanya mengembalikan hasil yang relevan
atau berguna untuk kueri. Kedua, peringkat berdasarkan popularitas situs web
yang menyediakan informasi.
3. Mesin Pencari Menentukan Relevansi
Cara
kerja SEO juga terkait dengan relevansi dan popularitas. Untuk mesin pencari,
relevansi bukan hanya tentang menemukan halaman yang berisi kata-kata yang
tepat. Pada hari-hari awal situs web, mesin pencari tidak berbuat lebih banyak,
sehingga nilai hasil pencarian terbatas dan sesuai dengan tips SEO yang
diharapkan.
para
ahli telah menemukan cara yang lebih baik untuk menyusun hasil dengan kueri
dari penelusuran. Ada banyak faktor yang mempengaruhi relevansi terkini dan
Anda dapat menemukannya di panduan SEO pemula ini. Dalam mesin pencarian
diketahui bahwa semakin populer sebuah
halaman, situs, atau dokumen akan semakin berharga informasi yang dikandungnya.
Asumsi
ini terbukti berhasil membuat pencari informasi puas dengan hasil yang dibutuhkan.
Popularitas dan relevansi tidak ditentukan secara manual. Sebaliknya, mesin
pencari menggunakan algoritma untuk mengurutkan relevansi dan memberi peringkat
atau popularitas. Ini dapat dijadikan tips SEO dalam mengoptimalkan kinerja
website
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